What if you'd held ULTA?
A $1,000 investment in Ulta Beauty, Inc. (ULTA) at the month-end close of 2007-10 would be worth $15,608 at the close of 2026-08 — +1460.8% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $4,975.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included.
Every year, $1,000 from 2007
| Year | Value of $1,000 | Year return |
|---|---|---|
| 2007 | $1,000 | — |
| 2008 | $483 | -51.7% |
| 2009 | $1,059 | +119.3% |
| 2010 | $1,982 | +87.2% |
| 2011 | $3,785 | +91.0% |
| 2012 | $5,794 | +53.1% |
| 2013 | $5,691 | -1.8% |
| 2014 | $7,538 | +32.4% |
| 2015 | $10,908 | +44.7% |
| 2016 | $15,032 | +37.8% |
| 2017 | $13,188 | -12.3% |
| 2018 | $14,436 | +9.5% |
| 2019 | $14,926 | +3.4% |
| 2020 | $16,932 | +13.4% |
| 2021 | $24,313 | +43.6% |
| 2022 | $27,657 | +13.8% |
| 2023 | $28,891 | +4.5% |
| 2024 | $25,644 | -11.2% |
| 2025 | $35,673 | +39.1% |
| 2026 | $31,123 | -12.8% |
Best and worst month-end to buy
The best single month-end close to have bought ULTA was 2009-02 ($5.54): $1,000 then is $95,280 today. The worst was 2026-02 ($685): $1,000 then is $771.
FAQ
What would $1,000 in ULTA be worth today?
A $1,000 investment in Ulta Beauty, Inc. (ULTA) at the start of 2007 would be worth about $15,608 today, a total return of +1460.8%. Dividends are reinvested in these figures.
What were the best and worst years for ULTA?
Ulta Beauty, Inc. (ULTA)'s strongest calendar year since 2007 was 2009, a +119.3% return — $1,000 held through that year became about $2,193 by year-end. Its weakest year was 2008, at -51.7%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in ULTA have grown?
Investing $100 at the end of every month since 2007-10 would have grown to about $213,459 on $22,700 invested.
Did ULTA beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $4,975. ULTA beat the S&P 500 by +213.7% in total return.
Is this investment advice?
No. Wall Street Regrets is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
Ulta Beauty, Inc. (ULTA) historical total-return data from 2007-10 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close. Non-USD amounts are converted at historical month-end exchange rates (Yahoo Finance): to USD on the buy date and back to your currency at the latest rate, so the return reflects the currency move as well as the asset.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. Wall Street Regrets is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.